Design for the altered state of mind.

Dated logo, inconsistent packaging, and messaging that didn't match the quality of the product underneath.

New logo, refined color and type system, packaging redesign across the full product line, and a brand book to keep every future asset consistent.

Logo suite, label and packaging system, product photography direction, brand guidelines.

A cohesive identity built to scale across every SKU and every future launch.

Posting was reactive and event-only — a flyer went up when there was an event, with no strategy or consistent presence in between. Past support had only ever been hired for one-month pushes.

First time given ongoing control of the account. Built a content system around three pillars — Educate, Experience, Origin — with a distinct but related visual identity for every event type, and a day-by-day calendar with zero gaps across Post, Story, and Reel formats.

The numbers below reflect the first 90 days of consistent, strategy-led posting on this account — not an optimization of something already running.

Net new followers across both PsI accounts in the first 90 days of consistent posting.

A weekly cadence of distinct events, each needing its own personality while staying instantly recognizable as Green Room.

A flexible template system — consistent type and color logic, different illustration and mood per event theme.

A dozen-plus distinct event identities, still running, still selling out weekly slots.

A cadence the venue can count on, every single week.

Event marketing pieces built to drive ticket sales and awareness ahead of each Blunt Brunch activation.

Campaign graphics carrying the brand across every social touchpoint, before and during each event.

Banners and step-and-repeats that brought the brand into physical space — the backdrop for every photo taken at the event.

Featured multiple times in both Cannabis Now and Sensi Magazine.

Reinventing the 2nd annual conference with a fresh, authoritative brand identity worthy of national industry backing.

A high-impact event brand system spanning speaker promotions, social media countdowns, executive merch, and VIP badges.

Secured endorsement and support from MJBizCon, earning recognition as the official pre-conference kickoff for Weed Week in Las Vegas.

An iconic Vegas activation that set the benchmark prior to the COVID shutdown.

Customer retention had dropped following a forced pause in marketing. DLVRY needed to re-engage a lapsed audience fast.

A Customer Appreciation Bash — top-selling brands on display, interactive sampling, direct engagement over another ad push.

Full event marketing: activation design, in-person brand experience, and content capture for reuse across channels.

Increase in orders from previously inactive customers.